At TRACE, I contributed to campaigns that united culture, music, and audiences worldwide. From promoting major festivals like Afro Nation and Nyege Nyege to supporting flagship events such as the TRACE Awards, my work encompassed static design, motion reels, and on-air branding. Collaborating with world-renowned partners, I brought TRACE’s Afro-Urban identity to life through bold, modern visuals crafted to resonate across both digital and broadcast platforms.
Trace Mission is to
Entertain &
empower
our People
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Supported the promotion of TRACE’s flagship awards show with static and motion designs, capturing the celebratory energy of the event and amplifying its global reach.
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Designed static visuals, motion reels, and on-air branding to promote AfroNation, supporting ticket sales and app downloads while capturing the festival’s vibrant energy.
Project summeries
12.5k conversions • 78.5k sessions • ~95% organic • 6.2% DAU/MAU
This campaign proved that broadcast-clean design and social-first motion can compound. Using one visual system across TV and socials, Trace saw 12,541 conversions and 78,525 sessions (≈95% organic), with usage climbing from ~200 to ~500 DAU. The biggest wins came from clarity (legible on-air toolkits) and momentum (high-contrast reels built to be re-cut fast). Next round.
Trace Awards
1
Brief
The TRACE Awards serve as TRACE’s flagship event, celebrating Afro-urban music and culture worldwide. The campaign focused on capturing the event’s scale, prestige, and energy with visuals designed to excel across all platforms. I created static assets and animations for international ads, TV broadcasts, and social media, maintaining consistency while highlighting TRACE’s bold identity. The cohesive suite of designs amplified the event’s visibility and reinforced its cultural influence on a global stage.
Brand Essentials (logos, typography, colour)
Visual Content (Motion Design, key visuals)
Social Media Templates
Brand Essentials
2.A
Logo
#B2883A
CMYK : 29 44 91 7
RGB : 178 136 58
Dark Goldenrod
Brand Essentials
1.A
Social Media
Main Visual
The main key visual for the TRACE Summit was designed to reflect elegance, prestige, and cultural pride, combining bold Afro-inspired styling with a premium event feel. This central image set the tone for the campaign and was adapted across multiple formats.
Brand Essentials
1.C
Visual Content
event partners
Afro nation
2
Brief
AfroNation is a global celebration of African music, culture, and energy, uniting artists and audiences worldwide. During my time at TRACE, I collaborated on this partnership by crafting statics, reels, motion graphics, and on-air branding, translating the festival’s vibrant spirit into visuals that spoke to both local and international audiences. Every asset I created was about capturing movement, rhythm, and the pulse of Afrobeat culture, shaping an experience that felt alive across screens.
Brand Essentials (logos, typography, colour)
Visual Content (Motion Design, On-Air Branding)
Social Media
Brand Essentials
Logo
2.A
#321F42
CMYK : 82 90 43 48
RGB : 50 31 66
Dark Purple
#FF2F5E
CMYK : 0 93 49 0
RGB : 225 47 94
Folly
#FFB861
CMYK : 0 32 70 0
RGB : 225 184 97
Earth Yellow
#E5FF48
CMYK : 15 0 87 0
RGB : 229 225 72
Chartreuse
Brand Essentials
2.B
Visual Content
Social Media Reels
On-Air Branding
2.C
Visual Content
Let’s create something special
This work would not have been possible without the talented team I had the privilege to collaborate with at TRACE. Each project was a collective effort, and I am grateful for the creativity, guidance, and support of my colleagues who brought these campaigns to life.
Special thanks to:
Thandolwethu Dube - Graphic Designer
Tshepang Sefadi - Multimedia Designer